Marketing & Commerce, E-Marketing & E-Commerce Essay

Marketing & Commerce, E-Marketing & E-Commerce - Essay Example Recent years, our society has entered to the digital technological era and the era of Communication. This essay focuses on their implications, future and modern trends, that are used in marketing. The development of Internet has changed the nature of business. The researcher ststes, that this mixture of traditional marketing and commerce and Internet services created a new form of marketing: e-marketing and e-commerce. One of the main topics of this essay is E-marketing. It is an easily used system for providing constantly available displays of information, such as growth in self-assisted services and the widespread change from a sellers to a buyers market are just a few mentioned in the essay. Nowadays, e-marketing and e-commerce has wider possibilities than traditional marketing in terms of business operations. For instance, e marketing uses bolt-on systems, that are explained in the essay and based on the addition of an e-business system as a value added service to existing supply chains. However, e-commerce can propose a lower price level and faster delivery than traditional one. To sum up this essay, author concludes that e-commerce gives further commercial opportunities for the brand owners and legitimizes the investment in e-commerce development and maintenance. In this respect, connecting the brand site and the social aptitude of community participants potentially creates a new marketing tool. Speed, low cost and high service quality are the main benefits and differences of e-commerce, that are discussed in the essay.