Business Academic Skills for Marketing Careers- myassignmenthelp

Question: Discuss about theBusiness Academic Skills for Marketing Careers. Answer: Introduction The following essay brings out the different business skills that would be required by the employers when they will go on to hire the employees in the organizations. It is the responsibility of the employees to build up some of the professional business skills that would take them to the desired heights in the professional skills. In this essay the necessary skills for the business communication will need to be identified in regards to marketing. The skills will be given the proper justification indeed. The essay question will be answered and the implications of the universities teaching the undergraduate students would be discussed as well. Discussion Topic sentence 1: Communication is a very important for the marketing careers The importance of the communication to customers is a very important prospect in the marketing career for the newcomers.[1] The marketers need to communicate with thee customers very fluently to understand and assess their needs and desires. The organizations should give jobs to the people who are excellent in the professional communication. The marketers have to communicate with the common public so they will need to communicate freely. They should tell the customers about the value and benefits of the products that are being marketed.[2] They should always provide the customers with the best products in their repertoire. One very important thing in this aspect is the verbal communication with the customers. The marketers should always be able to communicate with the customers so they can provide them with positive feedback. They should also be able to convince the customers to buy the products.[3] The online communication for the marketers should include the social media campaigns reaching the customers, TV advertisements and many others. If a marketer is selling a mobile phone, he should explain to the customers about the specifications and advantages of the mobile so the customers should go for it. Topic sentence 2: Use of technology is a very important business skill required by the employers. The use of technology is a very essential skill in building a successful marketing career. The recruiters always find some people who have a good deal of knowledge in implementing the technological skills within their responsibilities. The companies always search for the tech savvy people with good skills. The employees might have to implement the project management software to analyze the market data and evaluate them properly. These things would have to done perfectly to improve the condition of their organization in the market. They should arrange for making the key campaigns in the market. They should be able judge the success of the social media campaigns and thus they should be able to gain a better position.[4] The complicated systems would be analyzed by the marketers to know what strategies they might adopt to get the best results.[5] As for example it can be said when a retail company faces some issues in launching new products, they should advertise their products through the social media and gain the feedback from their loyal customers. This should make them understand the interest about the product in those customers. Topic Sentence 3: How can the universities teach the marketing communication systems to the undergraduate students? It is the responsibility of the top universities to teach their students of marketing about the ways how they could learn about the communication systems related to marketing. The universities can arrange for several seminars in which the students can deliver their speeches. The students can also take part in the face to face communication with the customers through the social media platform like Facebook live programs. They should speak about the best reviews about their products that would help them to understand the pros of that product. Thus they will gain the experience of communicating with the customers proactively and convincing to their best efforts to buy those products.[6] This is the way the undergraduate students can learn the way of communicating. The capacity of communicating with the customers will have to be displayed in the seminars arranged in their universities. The digital communication with the customers should be encouraged by using the professors in the univer sities. The marketing students will have to be creative and be able to attract the minds of the customers through their words. Thus they can reach the customers properly. Topic sentence 4: In what ways the universities can teach the undergraduate students about the technological skills? The use of the technological skills is also a very significant aspect in the marketing of the products. This is why the marketers stress on the usefulness of the implementation of the technological skills. So, it is quite certain that the universities should start teaching the students about the implementation of the technological skills.[7] If the students get graduated without having any knowledge on the digital analytics or using the digital tools, their studies are left unfinished. The universities need to teach the students about the technological skills of analyzing the market data.[8] It is a very fundamental capacity for the students as well. All the data that is collected should be analyzed through the different upgraded software systems and other technological tools. The teachers in the universities should teach them about how they can use the data to gain the best results within the industry. These are very basic things to be learnt. The universities should teach them to a nalyze all the data and adopt a proper strategy to gain the competitive advantage. The consumer behavior can also be assessed in this context with the qualitative data. Conclusion The conclusion of this paper can be given by saying that the two most important skills in the marketing industry have been provided and discussed here. The importance of those two materials has been described along with the ways on how the entire process could be improved. The ways in which the universities can guide the students to achieve these skills have been highlighted as well. These strategies will help to improve the condition for the undergraduate students of marketing. References Armstrong, Gary, Philip Kotler, Michael Harker, and Ross Brennan.Marketing: an introduction. Pearson Education, 2015. Baker, Michael J.Marketing strategy and management. Palgrave Macmillan, 2014. Baker, Michael J., and Michael Saren, eds.Marketing theory: a student text. Sage, 2016. Belch, George E., Michael A. Belch, Gayle F. Kerr, and Irene Powell.Advertising: An integrated marketing communication perspective. McGraw-Hill Education, 2014. Fill, Chris, and Sarah Louise Turnbull.Marketing communications: brands, experiences and participation. Pearson, 2016. Luxton, Sandra, Mike Reid, and Felix Mavondo. "Integrated marketing communication capability and brand performance."Journal of Advertising44, no. 1 (2015): 37-46. Parente, Donald, and Kirsten Strausbaugh-Hutchinson.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning, 2014. Rice, Ronald E., and Charles K. Atkin, eds.Public communication campaigns. Sage, 2012.